The Exotic Contract.The industry-standard approach is to develop a system and rewrite it, usually component by component, every several years. This makes sense when you are coding for a start-up that can go out of business in six months. But if you sign the 100-year contract, it is guaranteed to be a long-term project. Is throwing away code every five years really the optimal way to proceed?
You are leading a team of software engineers, and you are offered an unusual contract: develop, maintain and enhance a software system over its 100-year lifespan. Here's the kicker: you are paid a lump sum (a really big lump sum: say, a billion dollars), not by the man-hour. (For the purposes of this thought experiment, how the feature set is negotiated, how the deadlines are set, and the impact of inflation are not of interest.) How you allocate the money over time is completely up to you. You have to optimize the software development process over a period of a century, and every dollar you save in the long run goes directly to your bottom line. What is the most profitable course of action?
Let's look at the world of computing with a 100-year perspective. Will Win32 API be relevant? No, it will be forgotten within decades at most. What about HTML? Chances are, another standard will come along. On the other hand, the concepts of 'an integer' or 'a string of characters' or 'a transaction' will still be useful. With a bit of foresight, entities can be categorized as either timeless or fleeting.
Here's a different approach to the exotic contract problem. First, select abstractions that make up a "timeless" platform, and have two parallel efforts going on: one to develop applications on the timeless platform, and another to map the timeless platform to existing software platforms such as Windows and the Web (possibly with some application-specific hints.)
For the world of databases, the relational model serves as the timeless platform: application programmers use it, and DBAs give hints by optimizing logical and physical data layout to gain maximum performance. However the relational model is not suitable for general-purpose programmingit lacks important abstractions such as 'a sequence' or 'an object'. There is no universal timeless platform available today: if there were, everybody would be using it!
Even if no one's knocking at your door offering you an exotic contract, the exotic contract problem itself is an important one. Companies come and go, but the software industry will be around for a long time. Looking at all the software development efforts as one enormous project, it makes sense to take a bird-eye's view and optimize it for the long run: there is a huge economic incentive to do so.