Friday, October 20, 2006

The humane network

One Laptop per Child is an initiative designed to push one billion ultra-cheap laptops to the children of the world. As radical as this sounds it's certainly a plausible path for the evolution of computing. In any event, the network's unceasing appetite for more nodes will generate them as quickly and cheaply as possible.

But what about payment for network services? The current model is advertising but that can plausibly be seen as an artifact of the web much like it was for broadcast television. At this point, would anyone seriously advocate an advertising only model for television? PVR users will not even tolerate the constraints of fixed scheduling let alone time lost to explicit advertising.

The next billion computer users will be pulled onto the network by governments to make delivery of information services like education and training as cheap as possible. These young, predominantly third world, users will be valuable to the network not because of their incomes but simply because they are human. As the network becomes increasingly able to use human feedback the value of screen real estate and user attention will vastly outweigh the inefficient response rates of online advertising. As more and more user generated content is consumed, trends and patterns of identifiably human feedback will be the most valuable information resource in the digital universe.

1 Comments:

Blogger debedb said...

> But what about payment for network
> services? The current model is
> advertising but that can plausibly
> be seen as an artifact of the web
> much like it was for broadcast
> television. At this point, would
> anyone seriously advocate an
> advertising only model for
> television?

There are several points you're glossing over:

1. Web ads are not the same as TV ads (for one, TV ads interrupt the show). But the regular commercials are not all there is for TV, there's more insidious stuff like cross-marketing and product placement. Look at Transformers -- no commercial interruptions, right - but it's all a giant ad for GM and the Army in a very obvious way; but it could be more subtle.

2. Ads are annoying, perhaps; but what you have with OLPC is an opportunity to bring up an entire generation of new consumers. And when I say 'bring up', I mean 'bring up' -- on par with parents and schools. Can you imagine...

10:18 AM  

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